Business Plan Format

Executive Summary (1-3 pages)

          * Your business idea or concept
          * The target market and size
          * The target customers
          * Your competitive advantage
          * Barriers to entry
          * Estimated year of breakeven profitability
          * Three years of estimated revenues and net income
          * Your funding requirements

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   1. Business Overview
          * Company description and business model
          * Value proposition- financial
          * Current status
          * Current or committed funding and all funding sources
   2. The Market Opportunity (the problem, the customer's pain)
          * Why is this such a great idea? Define the problem, describe the pain
          * Competitive analysis (how the problem is not being solved by competitors)
   3. Market Solution
          * Product or service
          * Description of a working model or prototype, if appropriate
          * How you will remove the pain, solve the problem
          * Ability to create barriers to entry
   4. The Market
          * Identification of customer(s)
          * Market size, analysis and forecast
          * Industry analysis and forecast
   5. Management Team
          * Founders and key management
          * Industry experience, education
   6. Financial Analysis
          * Outline overall financial model with detailed projections through Year 3
          * including pro forma cash flow and budget analysis
          * Other analysis, as appropriate (i.e. break even analysis)
          * Discuss assumptions and capital requirements
   7. Funding request

 

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